RedTrack is an all-in-one performance marketing analytics platform that helps businesses track, manage, and automate paid advertising campaigns across various channels like Google, Meta, and TikTok, centralizing data in one dashboard for better attribution, cost control, and ROI optimization, especially in a cookie-less world. It uses server-side tracking to capture conversions accurately, automates media buying with rules, and offers deep insights to prevent overspending and improve profitability. 
Key functions:
  • Ad Tracking & Attribution: Tracks clicks, conversions, and revenue across channels, solving issues from ad blockers and privacy changes using server-side tracking.
  • Centralized Dashboard: Consolidates data from multiple ad networks and e-commerce platforms into a single view, reducing the need to jump between different interfaces.
  • Cost & Revenue Sync: Provides real-time cost updates (e.g., 5-minute updates) and syncs ad spend and revenue for accurate budgeting and ROI analysis.
  • Media Buying Automation: Automates campaign management with custom rules to pause, scale, or adjust ads based on performance, saving time and preventing budget waste.
  • Data & Reporting: Offers detailed reports, AI-driven insights, and easy data sharing and export options. 
Who uses it:
  • Media buyers, e-commerce businesses, affiliate marketers, lead generation companies, and advertising agencies. 
Why it's used:
  • To combat missing data due to privacy changes, improve conversion accuracy, optimize ad spend, and automate complex media buying tasks.